SEO PRICING GUIDE // UK 2025
How Much Does SEO Cost in the UK?
SEO pricing varies wildly — from free to thousands per month. Here's a transparent breakdown so you know exactly what you're paying for.
Quick answer
Local SEO for UK small businesses typically costs £150–£500/month. Larger campaigns start from £500–£2,000/month. One-off audits cost £150–£500.
SEO Pricing Tiers Explained
DIY SEO
Free–£50/moIncludes: Google Search Console, basic keyword research, manual optimisation
Best for: Micro-businesses with time to learn
Local SEO (OWD)
From £199/moIncludes: Local keyword targeting, Google Business Profile, monthly reporting, on-page optimisation
Best for: UK small businesses wanting local leads
Mid-range Agency
£500–£1,500/moIncludes: Full SEO campaign, content creation, link building, technical SEO
Best for: Businesses with competitive keywords
Enterprise SEO
£2,000–£10,000+/moIncludes: National/international campaigns, large content teams, PR outreach
Best for: Large businesses with national reach
What Does SEO Actually Do?
SEO (Search Engine Optimisation) improves your website's position in Google. When someone searches for your services locally — say "plumber in Guildford" or "accountant near me" — good SEO means your website appears near the top.
Unlike paid ads (which stop the moment you stop paying), SEO builds long-term organic visibility. Most businesses see strong results within 3–6 months.
Local SEO from £199/month
OWD offers transparent, results-focused local SEO for UK small businesses — no long contracts, monthly reporting, and real rankings.
View SEO Packages